Lee, Kiefer <br/><br/>
Global Marketing Management: changes, new challenges, and strategies 
by Kiefer Lee 
 - 3rd ed. 
 - New Delhi  Oxford University Press  2012 
 - xxv, 578p. 
<br/><br/><p>Table of Contents:</p><br/><br/><div style=" 
<br/><br/><label>ISBN: </label>9780199668724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.848 LEE