TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global Marketing Management: changes, new challenges, and strategies
SN  - 9780199668724
U1  - 658.848 LEE 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing Management
N1  - <p>Table of Contents:</p>

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ER  -