TY  - BOOK
AU  - Roll, Martin
TI  - Asian Brand Strategy: how Asia builds strong brands
SN  - 1403992797
U1  - 658.827095 ROL 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Product management -- Asia
KW  - Brand name products -- Asia
ER  -