TY  - BOOK
AU  - Seybold, Patricia B.
AU  - Muneer, Muhamed
AU  - Kramer, Mitchell I
TI  - Capitalising on Customers
SN  - 8125918744
U1  - 658.812 SEY 
PY  - 2005///
CY  - Delhi
PB  - Vikas Publishing House
KW  - Product management
KW  - Industrial Management
ER  -