TY  - BOOK
AU  - Brennan, Ross
AU  - Garneau, Paul
AU  - Baines, Paul
TI  - Contemporary Strategic Marketing
SN  - 0230527280
U1  - 658.802 BRE 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Strategic Planning
KW  - Marketing
ER  -