TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
TI  - Global Marketing Management [With Password/Global Marketing Mgmt System On-Line]
SN  - 0471755273
U1  - 658.848 KOT 
PY  - 2008///
CY  - New Jersy
PB  - Wiley-Interscience
KW  - International Business enterprises--management
KW  - Export marketing -- Management
ER  -