Bearden, William O. <br/><br/>
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research 
William O. Bearden 
 - USA  Sage Publications India Pvt. Ltd  1999 
 - 552p. 
<br/><br/><label>ISBN: </label>076191000X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research -- Statistical Methods
<br/><br/><label>Dewey Class. No.: </label>688.8 BEA