TY  - BOOK
AU  - Bearden, William O.
TI  - Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
SN  - 076191000X
U1  - 688.8 BEA 
PY  - 1999///
CY  - USA
PB  - Sage Publications India Pvt. Ltd
KW  - Marketing Research -- Statistical Methods
ER  -