Clow, Kenneth E. <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 
Kenneth E. Clow 
 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2004 
 - xxvii, 538p.+ 1 CD-ROM 
<br/><br/><label>ISBN: </label>8120324501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Internet Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 CLO