TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 8120324501
U1  - 658.84 CLO 
PY  - 2004///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing Management
KW  - Internet Marketing
ER  -