Palmer, Adrian <br/><br/>
Introduction to Marketing: theory and practice 
Adrian Palmer 
 - New Delhi  Oxford University Press  2006 
 - xxiv, 641p. 
<br/><br/><label>ISBN: </label>0195672623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL