Rajagopal, G <br/><br/>
Marketing Concepts and Cases 
G Rajagopal 
 - New Delhi  New Age International Publishers  2006 
 - viii,192p. 
<br/><br/><label>ISBN: </label>8122411541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ