Czinkota, Michael R <br/><br/>
Marketing Management 
Michael R. Czinkota 
 - 2nd Edition 
 - Australia  Thomsom South-Western  2007 
 - xxvi, 598p. 
<br/><br/><label>ISBN: </label>8131501175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CZI