Berry , Michael  J.A. <br/><br/>
Mastering Data Mining: the art and science of customer relationship management 
Michael J.A. Berry 
 - New Delhi  Wiley Dreamtech India Pvt. Ltd  2003 
 - xviii,494p. 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining
<br/><br/><label>Dewey Class. No.: </label>006.321 BER