Gilligan, Colin <br/><br/>
Strategic Marketing Planning 
Colin Gilligan 
 - New Delhi  Elsevier  2006 
 - xii, 625p. 
<br/><br/><label>ISBN: </label>8131206637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802 GIL