Cooper, Robert G <br/><br/>
Winning at New Products: accelerating the process from idea to launch 
Robert G. Cooper 
 - 3rd 
 - New York  Basic Books: a member of the Preseus Books Group  2001 
 - xiii, 425p. 
<br/><br/><label>ISBN: </label>0738204633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Product Management
<br/><br/><label>Dewey Class. No.: </label>658.575 COO