TY  - BOOK
AU  - Cooper, Robert G
TI  - Winning at New Products: accelerating the process from idea to launch
SN  - 0738204633
U1  - 658.575 COO 
PY  - 2001///
CY  - New York
PB  - Basic Books: a member of the Preseus Books Group
KW  - New Product Management
ER  -