Aaker, David A. <br/><br/>
Strategic Market Management 
David A. Aaker 
 - 6th ed. 
 - New York  John Wiley & Sons  2005 
 - xiv, 338p. 
<br/><br/><label>ISBN: </label>9789971513900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Planning<br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK