TY  - BOOK
AU  - Cambie, Silvia
AU  - OoI, Yang-May
TI  - International Communication Strategy: developments in cross-cultural communications, PR and social media 
SN  - 9780749460709
U1  - 659.2 CAM 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page India
KW  - Leadership
KW  - Public relations
KW  - Social media
KW  - Intercultural communication
ER  -