TY  - BOOK
AU  - Riel, C. B. M. van
AU  - Fombrun, Charles J
TI  - Essentials of Corporate Communication: implementing practices for effective reputation management
SN  - 9780415328265
U1  - 658.45 RIE 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Corporations - Public relations
KW  - Corporate image
KW  - Communication in management
ER  -