Perloff, Richard M <br/><br/>
Dynamics of Persuasion: communication and attitudes in the 21st century 
Richard M. Perloff 
 - 4th ed. 
 - New York  Routledge  2010 
 - xvi, 425p. 
<br/><br/><label>ISBN: </label>9780415805681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Attitude change<br/>Mass media - Psychological aspects<br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>153.852 PER