TY  - BOOK
AU  - Perloff, Richard M
TI  - Dynamics of Persuasion: communication and attitudes in the 21st century
SN  - 9780415805681
U1  - 153.852 PER 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Attitude change
KW  - Mass media - Psychological aspects
KW  - Persuasion (Psychology)
ER  -