Dennison, Dell <br/><br/>
Advertising Handbook: make a big impact with a small budget 
by Dell Dennison 
 - Mumbai  Jaico Publishing House  2006 
 - xiii, 310p. 
<br/><br/>Contents :<br/>1. Creating an identity : th 
<br/><br/><label>ISBN: </label>8172247400 
<br/><br/><label>Dewey Class. No.: </label>659.1 DEN