TY  - BOOK
AU  - Dennison, Dell
TI  - Advertising Handbook: make a big impact with a small budget
SN  - 8172247400
U1  - 659.1 DEN 
PY  - 2006///
CY  - Mumbai
PB  - Jaico Publishing House
N1  - Contents :
1. Creating an identity : th
ER  -