Kotler, Philip <br/><br/>
B2B Brand Management 
by Philip Kotler 
 - Berlin  Springer Verlag  2006 
 - xvi, 357p. 
<br/><br/>Contents :<br/>1. Being Known or Being One  
<br/><br/><label>ISBN: </label>3540253602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Brand name products -- Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KOT