TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - B2B Brand Management
SN  - 3540253602
U1  - 658.827 KOT 
PY  - 2006///
CY  - Berlin
PB  - Springer Verlag
KW  - Management
KW  - Brand name products -- Management
N1  - Contents :
1. Being Known or Being One
ER  -