Perreault, William D. <br/><br/>
Basic Marketing: a global-managerial approach 
by William D. Perreault 
 - 15th ed. 
 - New Delhi  Tata McGraw-Hill Publishing Company  2005 
 - xviii, 844p.+ 1 CD-ROM 
<br/><br/>Table of Contents:<br/>1. Marketing?s Value 
<br/><br/><label>ISBN: </label>0070620180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER