TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy Jerome E.
TI  - Basic Marketing: a global-managerial approach
SN  - 0070620180
U1  - 658.8 PER 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company
KW  - Marketing
KW  - Marketing Management
N1  - Table of Contents:
1. Marketing?s Value
ER  -