TY - GEN AU - Kotler, Philip AU - Armstrong, Gary AU - Balasubramanian, Sridhar AU - Agnihotri, Prafulla Y. TI - Principles of Marketing: by Philip Kotler...[et al.] SN - 9789357055215 U1 - 658.8 KOT PY - 2023/// CY - Noida PB - Pearson India Education KW - Marketing ER -