Kim, W. Chan <br/><br/>
Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant 
by W. Chan Kim 
 - Bostan  Harvard Business School Press  2005 
 - xv, 240p. 
<br/><br/>Table of Contents<br/>1 Creating blue ocean 
<br/><br/><label>ISBN: </label>1591396190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Product Management<br/>Market Segmentation
<br/><br/><label>Dewey Class. No.: </label>658.8 KIM