TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant
SN  - 1591396190
U1  - 658.8 KIM 
PY  - 2005///
CY  - Bostan
PB  - Harvard Business School Press
KW  - New Product Management
KW  - Market Segmentation
N1  - Table of Contents
1 Creating blue ocean
ER  -