Knapp, Duane E <br/><br/>
Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees 
by Duane E Knapp 
 - New York  McGraw-Hill  2008 
 - xix, 264p. 
<br/><br/>Contents:<br/>1. The brand mindset philosop 
<br/><br/><label>ISBN: </label>0071494413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Customer services<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 KNA