TY  - BOOK
AU  - Knapp, Duane E
TI  - Brand Promise: how ketel one, costco, make-A-wish, tourism vancouver, and other leading brands make and keep the promise that guarantees
SN  - 0071494413
U1  - 658.827 KNA 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Customer relations
KW  - Customer services
KW  - Brand name products
N1  - Contents:
1. The brand mindset philosop
ER  -