Allen, Kathleen R. <br/><br/>
Bringing New Technology to Market 
by Kathleen R. Allen 
 - New Delhi  Prentice Hall of India  2005 
 - xv, 367p. 
<br/><br/>Contents:<br/>Part I: The Foundations of Te 
<br/><br/><label>ISBN: </label>8120322096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ALL