TY  - BOOK
AU  - Allen, Kathleen R.
TI  - Bringing New Technology to Market
SN  - 8120322096
U1  - 658.8 ALL 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
N1  - Contents:
Part I: The Foundations of Te
ER  -