Berson, Alex <br/><br/>
Building Data Mining Applications for CRM 
Alex Berson 
 - New Delhi  Tata McGraw-Hill Publishing Company  2003 
 - xxvii, 510p. 
<br/><br/><label>ISBN: </label>0070402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining
<br/><br/><label>Dewey Class. No.: </label>006.321 BER