TY  - BOOK
AU  - Berson, Alex
AU  - Thearlin, Kurt
AU  - Smith, Stephen
TI  - Building Data Mining Applications for CRM
SN  - 0070402736
U1  - 006.321 BER 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company
KW  - Data Mining
ER  -