Anderson, James C. <br/><br/>
Business Market Management: understanding, creating and delivering value 
James C. Anderson 
 - 2nd ed. 
 - New Delhi  Pearson Education Asia  2004 
 - xx, 460p. 
<br/><br/><label>ISBN: </label>8129704609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management<br/>Business Management
<br/><br/><label>Dewey Class. No.: </label>658.8 AND