TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business Market Management: understanding, creating and delivering value
SN  - 8129704609
U1  - 658.8 AND 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Market Management
KW  - Business Management
ER  -