Srinivasan, R. <br/><br/>
Case Studies in Marketing: the Indian context 
R. Srinivasan 
 - 3rd ed. 
 - New Delhi  Prentice Hall of India  2005 
 - xviii, 306p. 
<br/><br/><label>ISBN: </label>8120327713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market Management
<br/><br/><label>Dewey Class. No.: </label>658.8 SRI