4Ps Business and Marketing 
Edited by Arindam Chaudhuri 
 - New Delhi  Planman Media Pvt Ltd  2011 
 - Volume 6, Issue 8, May 06 - May 19, 2011 
<br/><br/><label>ISSN: </label>09734341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Periodicals
<br/><br/><label>Dewey Class. No.: </label>052 BUS