Bird, Drayton <br/><br/>
Commonsense Direct Marketing 
Drayton Bird 
 - 3rd ed. 
 - New Delhi  Kogan Page India  1999 
 - viii, 372p. 
<br/><br/><br/><br/> 
<br/><br/><label>ISBN: </label>0749425849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 BIR