TY  - BOOK
AU  - Schiffma, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer Behavior
SN  - 8120330862
U1  - 658.8342 SCH 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Consumer Behavior
N1  - Table of Contents
Part One: INTRODUCTIO
ER  -