Kardes, Frank R. <br/><br/>
Consumer Behavior and Managerial Decision Making 
by Frank R. Kardes 
 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2002 
 - xviii, 457 p. 
<br/><br/><p>Contents:1. The scientific study of  
<br/><br/><label>ISBN: </label>9788120322219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAR