TY  - BOOK
AU  - Kardes, Frank R.
TI  - Consumer Behavior and Managerial Decision Making
SN  - 9788120322219
U1  - 658.8342 KAR 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Consumer Behavior
N1  - <p>Contents:1. The scientific study of
ER  -