Seth, Rakesh <br/><br/>
Creating Customer Delight the How and Why of CRM 
Rakesh Seth 
 - New Delhi  Sage Publications India Pvt. Ltd  2005 
 - 154p. 
<br/><br/><label>ISBN: </label>0761932968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Customer relation management
<br/><br/><label>Dewey Class. No.: </label>658.812 SET