Rud, Olivia Parr <br/><br/>
Data Mining Cookbook: modeling data for marketing, risk and customer relationship management 
Olivia Parr Rud 
 - New York  John Wiley & Sons  2001 
 - xxviii, 367p. 
<br/><br/><label>ISBN: </label>0471385646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining
<br/><br/><label>Dewey Class. No.: </label>006.321 RUD