TY  - BOOK
AU  - Rud, Olivia Parr
TI  - Data Mining Cookbook: modeling data for marketing, risk and customer relationship management
SN  - 0471385646
U1  - 006.321 RUD 
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons
KW  - Data Mining
ER  -