Berry , Michael  J.A. <br/><br/>
Data Mining Techniques for Marketing, Sales and Costomer Support 
Michael J. A. Berry 
 - Singapore  John Wiley & Sons  2003 
 - x, 454p. 
<br/><br/><label>ISBN: </label>0471179809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- data processing<br/>Data Mining<br/>Business -- data processing
<br/><br/><label>Dewey Class. No.: </label>006.321 BER