TY  - BOOK
AU  - Berry , Michael  J.A.
TI  - Data Mining Techniques for Marketing, Sales and Costomer Support
SN  - 0471179809
U1  - 006.321 BER 
PY  - 2003///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Marketing -- data processing
KW  - Data Mining
KW  - Business -- data processing
ER  -